What can professional blogs do for businesses and organizations?

Business blogs are becoming more and more prevalent and after researching, I have found that there are many reasons why businesses are choosing blogs as a way to talk to customers, businesses, and employees. Blogs are a quick and easy to set up, unlike web sites, which require a lot of time and computer knowledge. A person does not need to have lots of computer experience to start a blog. It is also inexpensive to set up a blog, since an in-house employee usually can start it. Companies can use blogs to communicate with either employees, other businesses, or customers. It is a great way to update company news, product information, and promotions. Customers can frequently view the site to see products and write comments or questions. It is more informal, so customers feel more relaxed and comfortable. Professional blogs are very useful for businesses and help them become more known in a technology-driven world.

Source: "10 Big Benefits of a Busy Business Blog (And How to Take Advantage) by Matt Jackson http://www.webreference.com/authoring/bus_blog/